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Unz.com, Described by ADL as 'Hardcore Anti-Semitic' Surges Past Most Alt Media, Left and Right, Many Mainstream Magazines

Also, Longtime Conservative Writer Michelle Malkin Adds Her Archives


It’s an ill wind that blows no good. Although the early months of 2020 have been a horrible time for the world, starting with the American assassination of Iran’s top military leader and soon afterward marked by the worldwide Coronavirus outbreak, our small website has gained a great deal of additional readership from these events, and our willingness to provide a perspective regularly absent from mainstream outlets.

January easily broke all traffic records and March totally eclipsed them once again, representing roughly a 50% increase from our totals just 13 or 14 months earlier. According to Alexa, our traffic rank now easily exceeds that of nearly all other alternative websites of the Left or the Right, often by a very wide margin. For example, this standard metric suggests that our traffic is roughly ten times or more greater than that of various rightwing outlets such as TakimagVDare, or American Renaissance, and exceeds leftwing Counterpunch by a factor of 3.5.

Even more remarkable has been our growth relative to such venerable and mainstream opinion publications as The Nation and The New Republic, with our traffic regularly exceeding the former and surpassing the latter by some 60%. From the early 1980s onward, TNR had regularly been ranked for decades as America’s most influential opinion magazine, and my own political activities reached their media high-water mark in 1999, when I graced their cover. Therefore, I find it totally astonishing that just a few years after launching this webzine, we have pulled so far ahead, despite the enormous residual traffic still flowing to TNR‘s many decades of important archives.

Obviously, the Alexa metric may or may not be a reliable measure of readership, especially given its unspecified internal formula, presumably based upon some combination of pageviews, visits, and time spent on site. But the numbers from its competitor SimularWeb seem to tell a somewhat similar story. According to that firm, our monthly visits are actually still 10% below that of TNR, but our overall pageviews are 50% greater while the total time spent on our website exceeds TNR by more than 300%, an enormous margin. Our webzine seemingly draws visitors for many minutes rather than just tens of seconds.

Certainly a very important factor behind this recent dramatic growth has been our early and heavy coverage of the Coronavirus epidemic, which begin in earnest while the topic was largely ignored by the rest of the media. As an example, we ran seven different pieces on that topic in January, totaling some 25,000 words, followed by another twenty-odd articles in February, including one by Anatoly Karlin bearing the provocative title “Corona Will Kill Millions & Crater the World Economy”.

Last month we also ran the lengthy comments of a purported 40-year veteran of American biodefense, who drew upon his expertise to strongly suggest that the Coronavirus may have been an American biowarfare attack against China (and Iran), which afterward resulted in horrifying accidental blowback to our own country.

Most recently, my own piece pointed to California public health officer Dr. Sarah Cody as the courageous individual whose prompt action in mid-March may have saved a million American lives, and it received a great deal of readership and distribution, being Tweeted out by a MSM journalist at Politico. Although California had been the original epicenter of the Coronavirus transmission outbreak, our current per capita death rates are now running some twenty-five times lower than in New York, and I think a great deal of the credit goes to Dr. Cody and her colleagues.

I’m also very pleased to announce that Michelle Malkin, a prominent conservative author and columnist since the 1990s, has now joined us as a regular columnist, and transferred her past writings to our website. Her very extensive archives total nearly 15,000 posts and columns, amounting to well over 6 million words, and may now easily be searched by text or stratified by date or topic.

Finally, for comparison purposes I’m providing a table showing our own Alexa traffic rank compared with that of several dozen mostly alternative media websites of the Left and Right, along with a few more mainstream ones. This is followed by a similar table showing our relative gain over the last few years.

(Note that for traffic rankings, smaller are better, i.e. in April 2020 we were ranked about the 14,000th most popular website on the Internet)

Alexa Traffic Rankings
Website Apr 2020 Jan 2020 Jan 2019 Jan 2018 Jan 2017 Jan 2016
Foreign Policy 6,620 10,024 15,268 12,571 9,457 8,353
Reason 9,773 11,248 14,533 14,692 10,689 9,580
The Unz Review 13,951 15,510 26,908 33,569 39,119 46,980
The Nation 15,255 17,348 21,174 14,417 10,415 10,857
Global Research 19,457 31,579 29,732 23,750 11,762 10,286
LewRockwell 20,515 18,085 41,817 40,942 22,019 23,547
The New Republic 22,420 23,371 19,086 15,515 11,383 10,205
Quillette 27,276 24,027 23,716 59,601 192,802 192,802
AlterNet 28,354 26,018 14,216 9,176 5,658 4,669
Veterans Today 34,343 62,795 43,488 41,429 18,802 24,375
VoltaireNet 35,429 29,091 21,397 27,509 17,946 26,164
The American Conservative 36,591 27,898 32,781 39,363 34,096 37,693
Rense.com 47,553 41,094 55,131 27,535 16,866 23,901
CounterPunch 47,645 53,097 43,057 33,422 19,149 24,327
Marginal Revolution 48,292 67,788 40,965 43,433 55,427 36,411
Signs of the Times 56,643 23,968 25,367 18,002 14,755 18,978
TruthDig 61,558 61,348 40,907 54,695 25,070 32,455
Russia Insider 74,346 129,546 24,768 37,462 19,031 18,564
Moon of Alabama 74,369 106,656 77,987 103,935 75,814 166,737
Naked Capitalism 78,091 92,237 90,140 72,815 51,168 54,282
SlateStarCodex 83,591 102,327 57,205 45,715 55,187 67,454
The Right Stuff 89,322 135,833 48,170 39,503 41,539 102,741
VoxDay 96,826 70,408 64,360 60,544 92,884 95,895
American Herald Tribune 109,773 62,644 206,955 149,470 153,977 205,437
Antiwar.com 112,882 140,024 73,445 70,134 41,606 38,223
AmRen 119,902 124,669 94,236 74,326 60,626 93,253
StormFront 128,504 175,784 51,429 22,152 21,459 33,954
Takimag 128,605 97,551 71,830 53,337 38,052 43,486
The Vineyard of the Saker 132,920 183,675 42,566 55,249 44,295 76,101
WhoWhatWhy 135,952 174,611 202,295 158,178 183,844 229,456
Commentary Magazine 139,795 123,458 113,867 76,328 68,208 42,635
Information Clearinghouse 141,094 149,361 59,791 54,176 41,964 59,561
Strategic Culture 141,861 124,747 68,658 101,965 72,432 222,875
The Daily Stormer 147,115 59,882 18,124 17,258 40,255
Consortium News 150,176 122,394 105,013 77,808 68,994 138,187
Op Ed News 155,850 130,897 213,217 200,404 79,623 80,713
Counter-Currents.org 160,872 180,805 245,169 215,165 151,666 121,937
MondoWeiss 161,244 158,191 109,785 82,564 69,188 50,021
VDare 166,038 157,660 173,812 106,954 83,556 98,127
The Duran 196,386 264,898 87,085 53,616 33,073
Paul Craig Roberts 306,220 186,579 74,398 64,018 48,201 42,958
Counter Currents Publishing 321,779 182,358 134,892 126,374 111,370 222,925
Occidental Dissent 361,714 219,155 158,795 118,862 242,298 275,588
Dissident Voice 375,244 273,950 327,373 410,264 247,586 267,009
Red Ice 561,872 201,437 157,619 87,081 61,846
TomDispatch 606,829 442,094 275,492 280,315 248,616 160,759
The Occidental Observer 742,952 702,691 210,911 177,970 142,140 214,917
Chateau Heartiste 65,437 73,223 56,543 54,414

Traffic Rank Relative UNZ.com Percentage Gain
Website April 2020 From 1/16 From 1/17 From 1/18 From 1/19
Foreign Policy 6,620 +167 +96 +27 -16
Reason 9,773 +244 +156 +60 +30
The Unz Review 13,951
The Nation 15,255 +373 +311 +155 +39
Global Research 19,457 +537 +364 +97 +26
LewRockwell 20,515 +193 +161 +21 -5
The New Republic 22,420 +640 +452 +248 +127
Quillette 27,276 -52 -60 +10 +122
AlterNet 28,354 +1,945 +1,305 +644 +285
Veterans Today 34,343 +374 +412 +99 +52
VoltaireNet 35,429 +356 +454 +210 +219
The American Conservative 36,591 +227 +201 +124 +115
Rense.com 47,553 +570 +691 +316 +66
CounterPunch 47,645 +560 +598 +243 +113
Marginal Revolution 48,292 +347 +144 +168 +127
Signs of the Times 56,643 +905 +976 +657 +331
TruthDig 61,558 +539 +589 +171 +190
Russia Insider 74,346 +1,249 +995 +378 +479
Moon of Alabama 74,369 +50 +175 +72 +84
Naked Capitalism 78,091 +384 +328 +158 +67
SlateStarCodex 83,591 +317 +325 +340 +182
The Right Stuff 89,322 +193 +503 +444 +258
VoxDay 96,826 +240 +192 +285 +190
American Herald Tribune 109,773 +80 +100 +77 +2
Antiwar.com 112,882 +895 +661 +287 +196
AmRen 119,902 +333 +455 +288 +145
StormFront 128,504 +1,174 +1,579 +1,296 +382
Takimag 128,605 +896 +848 +480 +245
The Vineyard of the Saker 132,920 +488 +741 +479 +502
WhoWhatWhy 135,952 +100 +107 +107 +30
Commentary Magazine 139,795 +1,004 +475 +341 +137
Information Clearinghouse 141,094 +698 +843 +527 +355
Strategic Culture 141,861 +114 +449 +235 +299
The Daily Stormer 147,115 +1,131 +2,290 +1,466
Consortium News 150,176 +266 +510 +364 +176
Op Ed News 155,850 +550 +449 +87 +41
Counter-Currents.org 160,872 +344 +197 +80 +27
MondoWeiss 161,244 +986 +553 +370 +183
VDare 166,038 +470 +457 +274 +84
The Duran 196,386 +1,565 +781 +335
Paul Craig Roberts 306,220 +2,300 +1,681 +1,051 +694
Counter-Currents.org 321,779 +386 +710 +513 +360
Occidental Dissent 361,714 +342 +319 +632 +339
Dissident Voice 375,244 +373 +325 +120 +121
Red Ice 561,872 +2,447 +1,453 +588
TomDispatch 606,829 +1,171 +584 +421 +325
The Occidental Observer 742,952 +1,064 +1,366 +904 +579
Chateau Heartiste

Originally appeared at: Unz Review